Brand activation is the process by which you introduce a new brand to an audience. The Italian Market Festival, or #IMFest2016, marked the beginning of Junto Music’s brand, and it was all coordinated by Milk Street Marketing. We also had another motive for attending the event from beginning to end – the brand activation of Junto Music. As a sponsor of the event, we wanted to be on-hand the entire weekend to talk to people, network, and enjoy the tremendous amount of amazing food, drink and music. This past weekend Team Milk Street was on location at the Italian Market Festival. Before the end of the day, announce which video/moment received the most votes and create an opportunity for even further fan discussion and engagement.#MilkPod Ep 8 – Brand Activation at the Italian Market Festival! You can even showcase each moment by including videos for each vote with Pico’s activation technology. Remember when Gritty of the NHL fought over a dozen goalies at once for the opposing team? Or in 2016 during the NHL All-Star weekend there was a mascot showdown dance-off? Awkward, hilarious, and fun.ĭrive fan engagement by asking your fans to vote on the funniest most awkward moments between rival mascots. March 18: Awkward Moments Day | March 19: Let’s Laugh Day Brand value and awareness to your sponsor, a unique experience for your fans, and safe data-collection for your organization.ĥ. In the spirit of Saint Patrick's Day, here's our take on our Tricky Cups activation, where if we were a sports team with a beverage sponsor, we would call on fans to find the hidden drink. The running man player itself can be changed to one of your players, a cartoon, a leprechaun- the options are endless as long as it’s 400x400 pixels!

With Pico’s Running Man activation, you can call on your fans to collect the most gold coins, rainbows, or sponsored products. Saint Patrick’s Day! With this festive holiday there’s ample opportunity to be creative. Switch out the cups for popcorn buckets and ask fans to locate the cup that’s hiding their favorite popcorn! Take it a step further and offer a coupon for a discount to that exact popcorn (or any other stadium snack) for when they can safely catch the game in-person again.Īctivation type: Running man, Tricky Cups The cups themselves can be any object that correlates with the theme and goal of your activation. Our Tricky Cup activation doesn't always have to be tricky cups. And while we can’t yet spend $20 on a bucket of deliciously buttered popcorn while we watch our favorite game, National Popcorn Lovers day makes a great case to showcase that nostalgia in a digital way. There’s nothing quite like stadium popcorn and food. You can play our Women's Day activation here.Īctivation type: Tricky cups, Running Man

Let's relive that memorable moment with our fans while also providing a new type of fan experience in the process. We would recommend launching a voting-style or trivia-style activation where each selection showcases a video of the exact player/team/league moment. This one is for the girls (insert Beyoncé lyrics here)! On International Women's Day, no matter the league, show some well deserved appreciation for female counterparts within the industry! And while women should be celebrated everyday, switch it up for your fans and ask them to vote on their favorite women's league/team moments, plays, goals, baskets, deuce, and more. Incentivize your fans even further and offer a prize to whoever matches the most pairs and ask the best way to reach them should they win - email, SMS, Facebook Messenger? With one simple, non-intrusive question, you are able to learn more about each specific fan and their personal contact preferences. On National Employee Appreciation Day, what could be more fun and show appreciation than plastering your employees (aka: athletes) faces on a fun game where their fans and friends play and attempt to match each photo? Our Memory Game activation is a great yet simple way to engage your fans that will show both your and their appreciation to the athletes that make sports and game-day magic possible.

March 5: National Employee Appreciation Day Want to launch monthly themed activations for your digital audience?ġ. Take a look at our top picks for March events and how we would turn them into an engaging, unique experience for fans. March is here and with that comes a new month of social media holidays and digital activation inspiration.

Music digital activation